241 West 37th St.
New York, New York 10018
12801 Worldgate Drive Suite 500
Herndon, VA 20170
Blue Whale is a senior level team comprised of professionals who have worked with the world's leading technology, advertising and design companies. We specialize in iPhone, iPad and Android app development. Contact us today for a free consultation!
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Problem: Start up company wanted to develop an iPhone app with similar features to Instagram, but with one major change - instead of uploading just one photo, Slide would allow users to create a "slide show" and upload up to 10 photos, then rearrange them into any order and post to their profile and share. Client had no previous app development experience and no documentation, requirements, branding or design, just an "idea" to execute on. Solution: Blue Whale started by documenting a complete inventory of high priority requirements that would be included in the first phase of the project (there were many updates to the app post launch as well) and writng user stories. Custom APIs were written and in parallel with the front end of the app being developed. Features: Login with Facebook or create a Slide Photos account. Profile management, following, newsfeed, liking and commenting, make a profile private. Push notifications were also integrated for events such as a new follower, a new comment or new like. Take a photo using the camera or camera roll then arrange up to 10 photos in the order that you want, remove a photo or tap to use Aviary photo editing suite. Aviary allows for easy photo filtering, cropping, drawing, frames and more. Flurry tracking was also added for app analytics. Tools Used: Objective-C, ruby on rails custom social engine, push notifications using Parse, Flurry for app analytics, Crashalytics for crash reporting.
Problem: Interactive One is media company with several web properties and influential brands. Black Planet was one of the very first social netowrking sites, dating back to 1999. With a loyal and large network of users, the Black Planet team wanted to release a minimal version of their social networking platform on the iPhone. Solution: Blue Whale worked directly with the technical team at Black Planet integrating their existing APIs. The Black Planet team also took care of UI and Design along with feedback and best practices from Blue Whale, then handed off those designs for integration. Features: The Black Planet Meet New People iPhone app has a slew of social features including login with Facebook, register for an account, push notifications and alerts, profile management, following and 'propping', prop meter, meet new people by swiping, newsfeed, uploading photos and much more. Tools Used: Objective-C, push notifications, Flurry for app analytics, Crashalytics for crash reporting.
Problem: Fantasy Sports Events is a company that offers high-end draft events for fantasy sports.. Client wanted to create a new iOS application that would allow anyone the ability to ask a question with an expert providing a real time answer. Solution: Blue Whale designed and built a native universal iPhone and iPad application along with a custom back end that allowed DraftValet Experts to answer a questions in real time, add users to a "waiting list" to create a sense of urgency and add words to a list of trending terms that are viewable in the app. Users can also add an unlimited number of leagues to keep track of which teams and leagues are associated with their Q&A. Features: Login with Facebook or create a DraftValet username and password. Ask a question to an expert and get advice on strategies for choosing players on draft day. Push notifications when answers are waiting to be seen, plus ask a follow up question. A back end administrative website was created that allows experts to view and sort through questions, mark as answered and add trending terms. Tools Used: Objective-C, ruby on rails custom social engine, push notifications using Parse.
Problem: The "Golf My Way" iPhone app was one of the very first golf instruction apps available in the App Store. Version 1.0 of the app was submitted and approved in November 2009 and unfortunately, like many other apps in the store, it was never updated and only supported up to iOS 4. The app continued to work, but when when iOS 7 came out, like a lot of apps in the store, it was not compatible and failed to even open. Additionally, the app was never build for retina display, the larger iPhone 5 and did not support iPads. Solution: Blue Whale completely redesigned the app with a fresher, modern design for both iPhone and iPad. A new monetization strategy was implemented by giving users a few free golf video lessons, along with the ability to purchase any video ala carte or download the entire video catalog for a discount. Features: Over 25+ videos to watch from the 1974 Golf My Way instructional book, the most successful golf instruction book of all time. Watch videos using a custom video player, share to Facebook, purchase to view on your iPhone or iPad, easily follow Jack on Instagram, Facebook and other social media outlets, view Jack's Career Capsule and more. Tools Used: Objective-C, Apple hosted in app purchases.
roblem: Valley Anesthesia provides online test prep and education courses throughout the country for Student Registered Nurse Anesthetist (SRNA). Client came to Blue Whale with an existing iOS app in the store that was buggy and looked very 'webby'. After a few hours of digging into the source code, it was apparent that the app was not native but an HTML 5 hybrid app. The app was very unstable and difficult to manage updating of content. In addition, the user interface was difficult to use and navigate. Solution: The previous hybrid app code was scrapped and Blue Whale built a native app for iPhone and iPad from the ground up that allows users to access over 4,000 "flashcards" to help students study for their SRNA Exam. The server side components of the app were also rebuilt to improve performance and make managing questions and answers easier. Features: Includes the ability to select from multiple content categories to build a flashcard review. Once selected, users can view questions and flip to view answers and associated references. Each question can be tagged for future review to help students master content. Tools Used: Objective-C, Custom developed social engine written in Ruby on Rails.